The aim of this project is to assess the impact of a promotional banner on increasing user awareness and engagement with the new food and drink category on the mobile website.
The aim of this project is to analyze the "NYC Short Term Rental" dataset to uncover key insights that will assist the Pillow Palooza team in making informed decisions to maximize revenue and occupancy rates for their short-term rental properties.
​Drop-off Points: Determine at which stages users are most likely to exit the funnel without completing the next step.
Conversion Rates: Calculate the percentage of users who progress from one stage to the next.
Understand User Behavior: Gain insights into user interactions and preferences.
​This capstone project will focus on utilizing SQL, spreadsheets, and Tableau to analyze Unicorn's dynamic e-commerce platform sales data from 2015-2018, identify potential growth opportunities, and pinpoint areas needing improvement.